The course examines the full range of activities performed by marketing-oriented managers towards creating value. It presents marketing from a high-level strategic perspective and combines various marketing tools into a unified strategy that delivers value to the customer. The course also delves into the creation, delivery and communication of value through integrated marketing communications.

This course emphasises the basic application of managerial functions in the day-to-day operations and activities of corporate and business enterprises. It examines management concepts, principles, and functions. The course also discusses motivation and management of stress for effective performance. It further provides a comprehensive analysis of individual and group behaviour in organisations. Its purpose is to provide students with an understanding of how organisations can be managed more effectively while enhancing the quality of employees' work life. Topics include motivation, rewarding behaviour, stress, individual and group behaviour, conflict, power and politics, leadership, job design, organisational structure, decision-making, communication and organisational change and development. 

This course offers an overview of information systems, including their selection, design, and management, to provide critical information for successful organisational operations. It explores various information technologies that support business decision-making and emphasises the competitive advantage and return on investment gained through their effective use. The course highlights the role of information systems in boosting productivity, improving the quality of products and services, and ensuring the overall effectiveness of organisational operations. Additionally, it addresses risks, security, and control issues related to information systems. 

This course is designed to provide students with statistical and quantitative techniques for effective decision-making. It involves studying the basic elements of statistics needed for business governance, accounting, banking, marketing, and related fields, and their various applications. The course also examines the statistical concepts of some theories that students are studying in other related courses. It expounds on the applications of statistics in the theory of demand and supply, data presentation and characterisation, time series, correlation and regression, hypothesis testing, and elementary probability, among others.

The course discusses various ways in which legal rules, principles, and concepts regulate and affect business transactions and activities in Ghana, and the ramifications of such interfaces for business decisions. Students are introduced to general principles and concepts in issues such as the Ghanaian legal system, commercial law, aspects of the law of contract, the law of Agency, the law governing the contract of sale of goods, and an introduction to the law on hire purchase transactions. Students shall acquire the legal skills to analyse business operations in the Ghanaian environment and advise on appropriate legal processes to ensure effective operations. A combination of lectures and case analysis shall be deployed as the delivery mode. 

This course provides a foundation for understanding leadership and equips students with tools to refine strategy, develop their teams, and maximise stakeholder value. It introduces the theory and practice of leadership, offering insights into different philosophical approaches to ethical decision-making. The course also covers practical applications for addressing ethical challenges in business. Students will gain the knowledge needed to confront moral issues in contemporary governance and to identify and analyse them from both domestic and global perspectives. 

The course examines the concepts of strategy formulation, implementation, and monitoring and evaluation (M&E) by exploring the functions and nature of general management. It helps students to develop skills for strategic thinking and analysis, leadership, communication, teamwork, and cross-functional integration. The course also examines the challenges posed by the business environment, the direction management intends to take, the strategic plans for moving the enterprise in that direction, and the tasks required to implement the chosen strategy successfully.

This course provides an overview of business financial management and introduces students to the practical applications and problem-solving techniques in corporate-oriented business finance. It gives students the tools to understand and solve the basic economic problems confronting business today. At the end of the course, students will be able to acquire essential financial management skills to effectively interpret and apply the principles of financial management and risk concepts to conduct professional financial analysis. 

The course introduces students to the applicability of microeconomics and macroeconomics in the broad business spectrum.  It focuses on decision-making models aligned with general economic conditions. Students are exposed to the concepts of utility maximisation, demand and supply analysis, and their applications; elasticity of demand and supply; theories of production and cost; market structures; theories of macroeconomics; national income accounting and determination; and the effects of monetary and fiscal policies. The course also introduces students to some growth theories to explain why economies grow.

This course examines the fundamental principles and concepts of accounting. It delves into the use of financial information, distinguishing between cost, management and financial accounting, the accounting equation, basic ledger postings, the double entry system for assets and liabilities, expenses and income, assets and depreciation, bad debts, provision for bad debts and discounts, bank reconciliation and control accounts to understand the key concepts and bookkeeping rules.

This course discusses the language, ethics, and approaches to quantitative and qualitative research. The course focuses on the application of quantitative and qualitative methods to business decision-making. The quantitative aspect provides students with a fundamental knowledge of statistical theory and its application to decision-making situations. The qualitative aspects provide an overview of the concepts, methods, and tools used to design, conduct, interpret, and critically evaluate communication research. Students will be equipped with skills for gathering, organising, analysing, and presenting research information ethically. Students will also be taught the essential strategies for undertaking research activities, with a focus on problem identification and choice of the research topic; statement of relevant research objectives; formulation of research hypotheses; research design, questionnaire, interview programming; collection of data; organisation and processing of data; presentation and interpretation of estimated data, as well as report writing. 

This course addresses the strategic issues involved in managing a firm's marketing activities across international boundaries to drive business growth and expansion. It provides students with a comprehensive understanding of the realities of the global marketplace and its impact on businesses. The course explores theories and models of international marketing, foreign market entry strategies, and the importance of cultural sensitivities. 

This course provides an in-depth analysis of consumer behaviour and its impact on marketing strategies. The course examines the psychological, social, and cultural factors that influence consumer decision-making, including motivation, perception, learning, attitudes, personality, and lifestyle. It also explores the impact of individual and group influences on consumer behaviour, such as family, reference groups, social class, and culture. Students will learn how to apply consumer behaviour theories to marketing strategies, including market segmentation, targeting, and positioning. 

This course covers the concepts and practices of Integrated Marketing Communications (IMC). It explores a strategic approach to marketing that coordinates and integrates various promotional tools to deliver a unified message and maximise impact. The course addresses the planning, execution, and evaluation of IMC campaigns, including advertising, sales promotion, public relations, direct marketing, and personal selling. Students will learn how to develop and implement effective IMC strategies and assess the effectiveness of IMC campaigns. 

This course covers the principles and practices of marketing in the service industry. It examines the unique characteristics of services—intangibility, inseparability, variability, and perishability, and their influence on marketing strategies. The course explores the service marketing mix, product, price, promotion, and place — as well as service quality, customer satisfaction, and customer loyalty. Additionally, it addresses the specific challenges of service marketing, including the inability to hold inventory, difficulties synchronising demand and supply, managing the quality of human interactions, and the role of customers as co-creators of value. By the end of the course, students will be able to understand the distinct challenges and opportunities in service marketing and develop strategies to create and deliver value to customers in the service industry. 

This course covers key theoretical frameworks that underpin the "science of selling." It provides a solid foundation and offers practical opportunities to apply these theories in a controlled environment. The course equips sales practitioners, particularly those involved in personal selling, with the essential knowledge to plan, organise, direct, and control sales efforts, enhancing effectiveness and success in their roles.

This course explores the essential concepts, frameworks, and tools for managing a brand effectively in today’s competitive marketplace. It provides an in-depth examination of brand management, focusing on the principles and practices that shape brand strategy, development, and implementation. Students will learn how to create and execute successful branding strategies that foster consumer engagement, loyalty, and advocacy. 

This course is designed to equip students with practical and experiential knowledge, skills, and abilities to exhibit high professional behaviour and etiquette. The course offers final-year students the opportunity to interact and learn from captains of industry (COI). The course offers students practical sessions through seminars, workshops, and other interactions with industry experts to equip them with insights and hands-on skills.

Students shall be required to undertake a research study on a chosen topic in Corporate Governance and write a project. The project would take a maximum of 6 months and total 6 credits. The project work should be between 60 and 100 pages. The font size is 12 Times New Roman. Students are expected to use the APA referencing style.

Advanced Digital Marketing
This course provides a foundation for marketers and sales analysts to understand the core principles of digital marketing and how to apply them to enhance business performance through improved performance measurement. It explores key factors that impact the effective implementation, measurement, and evaluation of digital marketing strategies. Topics include digital marketing channels, content marketing, search engine marketing, and analytics and reporting. 

Relationship Marketing
This course provides an advanced exploration of relationship marketing, focusing on building and maintaining long-term, mutually beneficial relationships with customers and other stakeholders. It examines the strategic importance of customer retention, loyalty, and satisfaction in driving business growth. The course covers key topics such as customer relationship management (CRM) systems, data-driven marketing, personalised marketing strategies, and the role of technology in enhancing customer interactions. Students will learn to develop and implement relationship marketing strategies that strengthen customer loyalty, foster advocacy, and create sustainable competitive advantage. The course emphasises real-world applications, case studies, and current trends in relationship marketing to equip students with the skills necessary for effective relationship management in a dynamic business environment. 

Social Marketing
This course discusses the principles and practices of social marketing, focusing on applying marketing strategies to influence behaviours that benefit individuals and society. Students will learn to design, implement, and evaluate campaigns promoting social change, including public health, environmental sustainability, and social justice. The course covers key concepts like audience segmentation, message design, behaviour change theories, and the use of digital and traditional media in social marketing efforts. Through case studies and real-world examples, students will develop the skills needed to create impactful social marketing campaigns that address pressing societal issues.